Iconic Post-it® to help UAE residents achieve their dreams
UAE, June 2013
Unique ‘Stick to your dreams’ campaign introduced to inspire people to achieve their ambitions
Post-It®, the iconic global brand that is an integral part of millions of people around the world, will now not just help them stick their messages or reminders almost anywhere; it would also inspire people to achieve their ambitions with its ‘Stick to your dreams’ campaign that will be launched for the residents of United Arab Emirates on 2nd June 2013.
Created on the facebook platform, people can log on to www.facebook.com/postitme to participate in the campaign. Set in two phases, the ‘Stick to your dreams’ campaign will encourage people to post inspiring stories of individuals who have achieved their dreams against all odds and have eventually emerged as winners.
The second phase of the digital campaign will encourage people to share their own aspirations that have been nurtured for a while but haven’t been fulfilled. A voting process will commence and the dream with most number of likes will receive attractive prizes & gift hampers.
“The essence of a Post it® note is communication; often serving as a self-reminding alternate memory device inspiring one to move closer to one’s objective. In line with this, the Post-it® brand ‘Stick to your dreams’ campaign has been designed to help people aspire to achieve their goals in life, however, big or small they may be. We aim to position the Post-it® note as an enabler of one’s objectives that will contribute to the larger common dream that all of us nurture”, said Imran Khan, Division Manager, Office Supplies, 3M Gulf.
He further added, “Establishing robust consistent engagement with consumers is a top priority for us and with this campaign, we wish to move beyond product merits, instead highlighting the importance of ‘aspiration’ and more importantly, a ‘self-reminding passion’, to uplift one’s life and wherewithal.”
The Post it® Stick to your dreams campaign will continue for two weeks from 2 June onwards and winners will be announced daily for 1 week. Winners stand a chance of winning attractive prizes and gift hampers. One lucky winner walks away with a mega prize which will be announced at the end of the campaign.
Invented in the 1980’s, Post it® brand boasts of more than 4,000 unique products and the brand enjoys a cult status amongst consumers the world over. Today, with countless innovations in its product portfolio, Post-it® products are sold in more than 100 countries.