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3M Gulf voted “Superbrand 2013” in the Middle East


June 23rd 2013

3M Gulf was voted ‘Superbrand” in the United Arab Emirates, an award that recognizes and distinguishes brands with a strong identity and reputation.

While Innovation is 3M’s hallmark, effectively meeting increasing consumer demands has also been a key achievement for the technology major in the region. Bagging this coveted title, 3M Gulf further establishes its strong presence and status as a leader in research and development and as a leading global brand.

Operating in 85 countries across the world, the Superbrands organization is acclaimed as being an independent authority of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. Led by a self-governing group of marketing personnel, this acclaimed worldwide independent organization is a specialist and arbitrator of branding excellence.

“This award reflects 3M Gulf’s work in elevating our brand through multiple marketing initiatives including brand awareness and customer focused campaigns” said Manohar Raghavan, Area Leader Strategic Planning & Marketing Excellence, 3M MEA. “It demonstrates the high level of familiarity, awareness, and recall for 3M in the United Arab Emirates, driven by excellence in management, strategic marketing and customer service. To be voted as a Superbrand is a powerful endorsement and evidence for our existing customers, potential customers, suppliers, investors and employees of our brand’s exceptional status.” He added.

Exceptional brands distinguish themselves through collaborative enterprise, creative marketing, and superior products to improve consumer value. The prestigious distinction of Superbrand is given to extraordinary brands which are unique. Attaining the Superbrand status guarantees and assures consumers and suppliers that they are collaborating with the top brand in its category.