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3M draws on DIY innovation to add Scotch® mounting range to its portfolio in UAE

UAE, May 2013

Innovative solutions for diverse requirements at home, office and school

The consumer business division for 3M, a global leader in research and development and pioneer for thousands of innovative products across diverse industry sectors globally, has introduced in the UAE, its unique Scotch® mount range solutions that have been specially designed for securely mounting various objects on different surfaces without any hassle.

Aimed to rid consumers from the complexity of using magnets, push pins, putties and nails, the Scotch® mounting range comprises diverse solutions that include permanent, removable/restickable and fastening products.

Unique and highly effective in application, the permanent tapes can hold objects up to 5 pounds with ease and without the use of nails and screws. The removable range presents an unmatched washable feature that allows it be reused several times. Besides these, the fasteners are twice as thin as any competitor and last thrice as long.      

Commenting on the introduction of the mounting range solutions in the UAE, Imran Khan, Division Manager, Stationery and Office Supplies Division, 3M Gulf said, “At 3M, we are committed to developing innovative solutions that simplify everyday tasks for consumers of all age groups with specific requirements. The Scotch® mounting range is just one more notable solution to the home and office consumer that promises ease of mounting and array of objects, indoor or outdoor, permanent or removable.”

He further added, “We are confident that the mount range solutions will prove to be highly effective replacements for existing alternate/indirect practices and consumers will discover a more organised and creative way to complete everyday tasks.”

Scotch® mounting range provide unbeatable solutions for different kinds of sticking needs, which are fun, innovative and one-of-a-kind. The 3M patented non-invasive technology helps to instantly change your surroundings for the long or short term. No drilling, no nailing, no wall damage or unsightly markings, are some of the positive benefits of the usage of 3M Scotch® mounting range – more so with absolutely no hassles.

A robust engagement program has been developed to introduce the benefits of Scotch® mount range solutions to consumers across the UAE. Interactive exhibits across key shopping destinations in Dubai have been set up to showcase the numerous benefits of the different mount range products.