3M Gulf launched Middle East Autocare Campaign

UAE, May 29, 2012

New innovative after-market auto solutions and warranty promotion launched for consumers

The industrial and transportation business division (I&TB) at 3M Gulf, a recognized leader in research and development had announced the launch of its Middle East Autocare campaign which is aimed at offering an integrated portfolio of proven autocare solutions to consumers for their cherished vehicles.

The recently launched autocare campaign which includes over 42 3M authorized auto care centres across GCC including United Arab Emirates and Kingdom of Saudi Arabia, will also introduce consumers to a host of new autocare products including the innovative 3MTM Scotchgard vehicle protector.

Under the overarching ‘3M Protected’ platform, the 3MTM Scotchgard vehicle protector is the latest addition to the 3M’s after-market automotive solutions which provides holistic treatment that keeps the car look sparkling from outside and spotless from inside. A high quality glass coating named Hypershield for external application and the time tested Scotchgard fabric protector for internal are the key features of the newly introduced autocare solution.

Commenting on the introduction of the autocare campaign, Fadi Medlej, Country Business Leader, Industrial and Transportation, 3M Middle East said, “Sustained engagement with consumers is a priority for 3M and with the introduction of new products, it is imperative to develop a robust information platform that updates consumers on latest developments”

He further added, “This campaign platform is an opportunity for 3M to showcase its entire range of autocare products to customers and present a bouquet of proven and value added services for their vehicles”.

Besides the 3MTM Scotchgard vehicle protector, during the autocare campaign, 3M is also offering four specialized tinting solutions including Crystalline, Ceramic, Color Stable and FX.

Recommended by The Global Skin Cancer Foundation, 3MTM Sun Control Films have been providing protection and comfort to occupants in vehicles for over 40 years. These superior films block out almost 100 percent of UV rays from sunlight streaming in through windows. The advanced technology used in 3MTM sun control films also reduce the heat and glare inside the vehicle thereby increasing the comfort of occupants in the vehicle without compromising visibility. 3M is the inventor of the Sun Control technology.

3M’s widely popular paint protection film, professional detailing, headlight lens restoration, DIY auto retail and unique 3M Anti Slip Pads will also be offered to consumers during the auto care campaign.

Under the autocare campaign, 3M Gulf will continue its partnership with School Transport Services LLC (STS), the trusted school transport provider in the UAE, in a campaign to increase the comfort and protection of school children during their travel. A 1,200-strong fleet of STS school busses were in the past protected with 3M’s superior sun control window films, which block up to 99.9% of harmful UV rays to provide a total Sun Protection Factor (SPF) that exceeds 1700.

Through the alliance with STS, more than 50,000 students now ride to school and back in 3M-Protected school busses, which will significantly reduce their undue daily exposure to harmful UV rays that penetrate through glass and cause long-term skin damage and other associated risks such as skin cancer.