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Unitek’s 2nd Symposium

 3M Gulf

UAE March 4th-6th 2011.

After over a year of preparation. 3M Unitek’s 2nd Symposium 'Future of Intelligent Orthodontics' took place in Dubai.

UAE March 4th-6th 2011.

After over a year of preparation. 3M Unitek’s 2nd Symposium 'Future of Intelligent Orthodontics' took place in Dubai. This event ended with the associated International Incognito Users Meeting. There were excellent registration results with an increase of 10% from the first event in 2009 which included more than 550 participants from 48 countries. The prepared scientific agenda was highly appreciated by the participants, having a mix of topics and workshops by highly renowned speakers. Over the three days there was a gala dinner at Bab Al Shams where more than 500 guests attended and was a great opportunity to improve customer relations.

Overall, 3M Unitek reached what we wanted to achieve: showcasing that they were the benchmark of standard within the orthodontic community in EMEA. They also achieved increasing customer loyalty, generating sales and converting competitive customers. The combination of the 3M Unitek Symposium and the Incognito Users Meeting helped as well to bring the 'labial' and 'lingual' customers closer together. The direct response and feedback of participants was great, stating that this event was even better than the one two years ago. Thanks to a great organizing team, this event was a great success!

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